Frontier Airlines will introduce first-class seating in the competitive round
Frontier Airlines, one of the world's leading low-cost airlines, is poised to introduce first-class seating as part of a strategic shift aimed at attracting customers seeking greater comfort and personal space. The move reflects growing competition in the airline industry to satisfy passengers willing to pay for premium experiences. Starting in September, Frontier plans to overhaul the cabin layout by replacing the first two rows of the standard three-by-three economy seating configuration with four first-class seats arranged in a spacious two-by-two arrangement. The Denver-based airline is also enhancing its loyalty program to incentivize frequent flyers, offering free seat upgrades for…